30 Mar 2015



Atty. Dominador D. Buhain

Chairman and President, REX Book Store, Inc.

(Blessing of REX Book Store-Ortigas, September 3, 2014 2:00PM)



A pleasant  good afternoon to all of you.  Thank you for making yourselves available today, to celebrate another milestone in Rex Book Store.  It gives me great joy to be opening another book store, this time in Ortigas.

Unlike other entities, every branch tries to embrace the culture and history of a locality.  It has been the belief of the Rex Book Store and those humble edifices under the Rex Group to incorporate culture and history to delineate from other establishments.

Culture and history is synonymous to a soul of an individual while physical building is likened to the body.  It is situated amidst a thriving commercial and professional offices which include barristers  and the Integrated Bar of the Philippines is just across the street.

In fact Rex Ortigas could have greater potential than from where it was originally located at Shaw Boulevard as it is close to another   important of Rex clientele  which are the legal practitioners.

In putting up this book store branch, we have benefited from the collective experience and collaborative efforts of the different functions.

In line with this, I would like to acknowledge the various heads and their teams:

First of all, my sincerest gratitude goes to Mr. Robert Briz, the Head of Retail Operations, who discovered and recommended this location from an evaluation of all available office spaces in Shaw and Ortigas.    I would also like to commend Ms. Alma Viernes, who spearheaded preparations for Ortigas branch, even as she continues to manage our flagship branch in Recto.  Robert and Alma are very ably assisted by the rest of the Ortigas branch team—Emma Idio who is OIC for Ortigas branch coming from her previous role as cashier of Recto;  our Ortigas sales clerks, Rachel and Kimberly; and stock clerks Henry and Edward..

I also want to take this opportunity to thank Architect Jay Troncales and Mr. Eugene Bustamante of J & J Properties, who, along with Robert, oversaw the establishment of this branch, from design to production.

I would also like to thank the Marketing team headed by Ms. Jeanne Marie Tordesillas, for the marketing collaterals and shelf planograms that they have put in place in the different branches including this one.

Thanks also to the Institutional Sales team led by Mr. Rico Lavalle, in devising programs to promote our law books especially to the law firms here in Ortigas as well as to nearby law schools.

I would also like to thank Mr. Sam Baltazar and the rest of the Publishing team which he heads, for making sure that our books are developed by our country’s best legal luminaries.

Let us also acknowledge the efforts of Ms. Breezy Santiago, GM of Rex Book Store International, in promoting our Tertiary titles introducing our titles to other markets around the world.

Thanks also to Ms. Liza Cruz, GM of Printing and Logistics, in seeing to the printing and proper allocation of books to the branches.

And last but not the least, we would like to acknowledge the contribution of our Corporate Finance and Administration Group headed by Mr. Sunday Fontelera and the Corporate Services group led by Ms. Mavic Ulaye in recording and monitoring our sales.

Together, let us pray for the success of this Ortigas branch.  Maraming salamat po.

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